Hi, I’m Joni Gutierrez, a filmmaker, photographer, researcher, and educator. I make films that invite viewers to re-experience the ordinary world cinematically and in the process contemplate the essences of modern life and our place in it. My first solo photography exhibition, "Home for Now," was held in public gallery spaces in Hong Kong in 2016 and 2017. I have conducted research in fields within the Humanities and the Social Sciences, presented in international conferences, and published scholarly articles since 2009. I finished my doctoral dissertation in 2018, an excerpt of which will be delivered as a forthcoming chapter in an anthology book by Springer Publishing. I started teaching in 2003 as a Psychology lecturer then proceeded to handle courses in Film and Media Studies as I earned the relevant graduate degrees: Master's in 2008 and PhD in 2018. From 2018 to 2019, I completed a total of 70 User Experience (UX) Design, Research, and other related courses through LinkedIn Learning. I strongly believe that focusing on the goals and needs of the user optimizes how cultural institutions – by understanding how people interact with both technological platforms and physical spaces – can fulfill their educational and social objectives.